LEGO's New Strategy Towards Adult Fans

LEGO is increasingly focusing on their adult fans. What does this mean for the future of the brand? Join the discussion!

From Legos to Lite-Brite, toymakers win big with adult nostalgia - Marketplace

LEGO Icons Tranquil Garden Creative Building Set, A Gift Idea for Adult Fans of Japanese Zen Gardens and Meditation, Build and Display Set for Office or Home Décor, Mother's Day Decorations

Lego's international export strategy, Wolfestone Translation, by Wolfestone

Collaborating With Customer Communities: Lessons From the Lego Group

LEGO BrickLink - About Us

Adult Fans of LEGO: Some people who grow up with toy never grow out of it

Adults Fans Of Lego – Brick's Culture

Everyone Is Awesome: Lego to launch first LGBTQ+ set, LGBTQ+ rights

14 really cool Lego building sets for adults including some you may not know exist

Adventure awaits Disney fans ages 9 and up with this fun LEGO Disney and Pixar ‘Up’ House (43217). The set that everyone will be talking about

LEGO Disney and Pixar ‘Up’ House for Disney Movie Fans 43217

My first adult”Lego set ever, only bought for casual fun, we became addicted”with my wife : r/lego

Exploring the Thriving Adult Fans of Lego (AFOL) Community

Legos for adults: The company is targeting stressed-out grown-ups - The Washington Post