Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.

The Campari Soda redesign celebrates the drink's “iconic history” - Design Week

Campari Soda's DUO Seat Is Designed To Be Shared – PRINT Magazine

Campari looks to Milanese architecture for its new brand identity - Design Week

Coca-Cola Gets A Minimal, Slick Redesign Dieline - Design, Branding & Packaging Inspiration

Campari looks to Milanese architecture for its new brand identity - Design Week

Icon's Visually Grasping Packaging Design Dieline - Design, Branding & Packaging Inspiration

Purple Creative Agency

Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Wedge Freshens Up Canada Dry By Going Back To The Brand's Rich Archives