Inside the Lancia Martini Racing collection of Giorgio Schön

An accomplished gentleman racer with a Giro d’Italia victory and no fewer than seven Targa Florios under his belt, Schön today heads Rossocorsa in Milan, one of the largest Ferrari and Maserati dealerships in Europe. But while it’s the prancing horses and trident-badged beauties that consume his day job, Schön loves nothing more than waxing lyrical about his racing days, especially his time spent in the fold at Lancia Martini Racing in the early 1980s – a period that ultimately kindled his incredible white, blue and red collection.

Giorgio Schon (ITA) Angelo Torriani (ITA) Lancia Delta HF 4WD GrN Jolly Club Tamauto tuning Stock Photo - Alamy

Lancia Stratos Group.IV

Inside the Lancia Martini Racing collection of Giorgio Schön

Inside the Lancia Martini Racing collection of Giorgio Schön

Giorgio Schon (ITA) Angelo Torriani (ITA) Lancia Delta HF 4WD GrN Jolly Club Tamauto tuning Stock Photo - Alamy

Inside the Lancia Martini Racing collection of Giorgio Schön

This Lancia collection proves you can never have too much Martini

Lancia Beta Monte Carlo Turbo group 5 (1979) - Racing Cars

Icons in Blue and Yellow - Opel POST

This Lancia collection proves you can never have too much Martini

Lancia Delta S4 radicalmag Klassiker Supercar Sammlung

Giorgio Schon (ITA) Angelo Torriani (ITA) Lancia Delta HF 4WD GrN Jolly Club Tamauto tuning Stock Photo - Alamy

Giorgio Schon (ITA) Angelo Torriani (ITA) Lancia Delta HF 4WD GrN Jolly Club Tamauto tuning Stock Photo - Alamy

Amelia's Martini Mix