Shaken, not Stirred - The History of Martini Racing

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The first ever sponsorship program by Martini happened in 1968, at a small event in Hockenheim. The stripes we recognize and love nowadays were not present in those first few cars. A year later, Martini Racing was formed and two Porsche 907 cars were entered in multiple races. Two cars donned the Martini branding on them, the aforementioned 907 and the Alfa Romeo SZ. They both featured small letterings marking their sponsorship but none of the iconic stripes. It was not until 1971 that the stripes would leave their permanent mark on the history of racing and iconic liveries. Competing in the 1971 World Sportcar season, the #22 Porsche 917 featured the iconic livery that has now become synonymous with Martini Racing. That year, Porsche dominated Le Mans and cemented the #22 livery as one of the most legendary
The first ever sponsorship program by Martini happened in 1968, at a small event in Hockenheim. The stripes we recognize and love nowadays were not