From Toronto Streets to Superbowl Stardom: The Weeknd's 'After Hours' Album Explained

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As an avid Weeknd fan, my friends and family have come to me quite often over the past year with questions about the After Hours era persona that The Weeknd has adopted in his album cover, music videos, live performances, as well as his social media. These kinds of questions have only increased since his eye-catching performance in the Super Bowl LV Halftime Show. As part of this persona, he has appeared sporting a stunning red suit with sunglasses at certain times and bloody bandages and scars at others, even appearing to have gone through extreme plastic surgery in his most recent music video for “Save Your Tears.” Hopefully, I can make his aesthetic a bit clearer for those of you who don’t have a Weeknd mega-fan like myself to ask, or if you just want to know more about his music after watching him perform at Super Bowl LV.