Taylor Swift's 'Midnights' social media promo was weird, right?

Taylor Swift's 'Midnights' album launched with the help of , Spotify, TikTok, and even the NFL, leaving a lot of fans (like us) confused.
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

32 of the Best Gowns Taylor Swift Has Ever Worn

NFL fans were confused after seeing Taylor Swift pop up during Thursday Night Football

Target offers exclusive Taylor Swift vinyl

The Most Outlandish TikTok Theories About Taylor Swift's 'Midnights

Taylor Swift Announces New 13-Track Album 'Midnights

Taylor Swift's Midnights album: Everything to know

Taylor Swift Is Now the 2nd Richest Self-made Woman in Music

Grammys are Taylor Swift's world on a night when women like Cyrus, Mitchell and Chapman also shine

Taylor Swift and the Good Girl Trap