LEGO's comeback: From nearly bankrupt to a $6 billion empire

The LEGO brick may not look like much, but it's the cornerstone of the $6.25 billion Danish company. Today, LEGO's blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks. A toy that was once thought of for little boys now sees its largest growth from girls and adults. But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here's how LEGO reclaimed its status as one of the most successful toy companies in the world.
The LEGO brick may not look like much, but it's the cornerstone of the $6.25 billion Danish company. Today, LEGO's blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks. A toy that was once thought of for little boys now sees its largest growth from girls and adults. But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here's how LEGO reclaimed its status as one of the most successful toy companies in the world.

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Fast Company SA - June 2015 by Fast Company SA - Issuu

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