PepsiCo launches hemp energy drink in the US, carving out new direction for the category

PepsiCo’s energy drink Rockstar is launching Rockstar Unplugged: ‘a new kind of energy drink which focuses less on providing a big hit of energy and more focus on enhancing good vibes’.

Samantha Schuhmann posted on LinkedIn

Nootropic Beverages Set to Take Over the $16 Billion Dollar Energy Drink Market

FOS PM: Sports Drinks Propel Pepsi - Front Office Sports

ZOA Energy secures $10m funding to support meteoric growth

THC PEPSI IS JOINING PEPSI CANNABIS COLA - PEPSI MARIJUANA DRINK

David Guetta

David Guetta

Rockstar Energy Drink Promotions, My guess is these wills start showing up very soon.

Energy drink - Food

PepsiCo unveils hemp seed-infused drink from Rockstar Energy

This Week's New Products: Hemp-Infused Dry January Drinks and Crystal Pepsi Returns