L'Occitane expands fragrance business through Dr. Vranjes Firenze

The L'Occitane Group (L'Occitane en Provence, L'Occitane au Brésil, Elemis, Sol de Janeiro, Erobian, Melvita, etc.) is expanding its portfolio with the acquisition of Italian luxury home fragrance brand Dr. Vranjes Firenze. Created in 1983 by Dr. Paolo Vranjes, the Tuscan brand markets its products in over 75 countries through a robust network including 28 mono-brand stores and 650 points of sale. For over 40 years, Dr. Vranjes has been at the forefront of luxury home scents, with an emphasis

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Perfume News Archives • Page 2 of 134 • Basenotes

L'Occitane acquires the high-end Italian home fragrance brand, Dr