Lana Del Rey billboard in Tulsa generates buzz

The music artist could have promoted her album in any city. She chose to put up only one billboard — in the hometown of an ex-boyfriend.
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Just saw a Lana billboard in my town ?! : r/lanadelrey

Lana Del Rey places only billboard for new album in ex's home town

Lana Del Rey promotes new album in Tulsa, ex-boyfriend's hometown – 102.3 KRMG